PROFILE

I believe the future starts today, not tomorrow. And the best way to know the future is to make it. ‘Imagination is more important than knowledge’, but vision without action is merely a dream. If you want something in life, reach out and grab it. There are no problems, only challenges.

My interests lie in new technology, new media and new things, centred around culture and people’s problems, needs and believes. I enjoy smart design and can indulge myself in visually awesome things. The way worldclass images and amazing soundtracks can shake up emotions and convey a compelling story fascinates me. If your life has a soundtrack, the reality becomes a film. This is at the heart of what I believe in; don’t make products, make experiences. I aim to create valuable experiences and meaningful relations by understanding behaviour, not technology.

One of the most valuable things I have learned is to see the beauty in everything and to make things the most beautiful as I can imagine. A bridge between humanities and science is crucial in solving complex problems with creative solutions and I try to be at this intersection. I love working on concept development, to act as an idea catalyst and to challenge status-quo.

I am born and raised in the Netherlands and my parents are from Hong Kong. I have an MA in New Media and currently I am living in Amsterdam and working on an awesome startup!

Download CV (PDF ~470kb, Feb 2012)